Hydrascape Reverse Emulsion for Visibly Glowing, Radiant Skin

Elevate your makeup game and achieve a flawless under-eye with our expert tips for mastering the art of concealer application. From selecting the perfect concealer shade to blending techniques for a natural-looking, radiant finish, these valuable insights from professional makeup artists will help you achieve a flawless complexion. Take your skincare and makeup skills to the next level and achieve a seamless, radiant under-eye with MAKE’s Orbital Eye Balm, Skin Mimetic Concealer and Diffusion Set Translucent Setting Powder.

Choosing the Perfect Shade:

The first step in achieving a radiant, smooth under-eye is selecting the right concealer shade. Your perfect concealer shade will effectively camouflage dark circles, discoloration, and imperfections without drawing attention to the concealer itself. MAKE’s Skin Mimetic Concealer is available in 20 unique shades so that you can find the perfect shade to mimic the look of your skin or brighten your under eyes. To ensure a seamless blend, opt for a shade that matches your skin tone or a shade that is slightly lighter for a brightening effect. Take the time to swatch and test different shades on your jawline or inner wrist for your closest match. Remember, a smooth transition between your natural skin tone and concealer is the key to a natural-looking under-eye.

Prepping the Under-Eye Area:

The key to expertly applying concealer starts with preparing the under-eye skin properly. Start by applying MAKE’s Orbital Eye Balm, our soothing eye treatment that delivers long-lasting moisture for a smooth canvas for concealer. Allow enough time for the eye balm to properly sink, ensuring a non-slippery surface that also enhances the longevity of your concealer. This step sets the foundation for flawless application, helping concealer blend seamlessly into the skin for a complexion that looks hydrated – never cakey or dry.

Blending with Expert Precision:

To achieve a smooth and even under-eye, apply several small swipes of the Skin Mimetic Concealer in your shade of choice away from the inner corners of each eye. Next, apply two more swipes of concealer across the others, forming a crisscross pattern, moving towards the inner corners and downward by applying these additional swipes in the opposite direction. After forming a crisscross pattern with the second layer of concealer, take a brush and blend outward. This technique distributes the product evenly, helping the concealer blend seamlessly into the skin for a natural-looking finish that lasts throughout the day.

Illuminating the Under-Eyes Area:

In addition to blending, illuminating the under-eye area is a crucial step for achieving a bright, lit-from-within complexion. The crisscross motion used to achieve a natural-looking, skin-like finish also helps to brighten the under-eye region. By evenly distributing the concealer with this technique and blending upward and outward, you'll achieve a brightening effect in addition to a smooth texture. Incorporate these steps into your routine for a flawless, radiant under-eye area that’s sure to elevate any makeup look.

Set with Diffusion Set Translucent Pressed Powder:

Setting your under-eye concealer with powder is a crucial last step to achieving a flawless, long-lasting complexion. To lock product in place and prevent it from creasing, smudging, or settling into fine lines throughout the day, gently press MAKE’s Diffusion Set Translucent Setting Powder where concealer has been applied. Specially formulated with microsphere powders and a mineral complex, this ultra-soft, refillable powder works to enhance the overall performance and longevity of your makeup by absorbing excess oil and smoothing the look of skin for a natural, balanced finish. Ensure your under-eye makeup stays smooth, crease-free, and flawless for hours on end with this weightless formula.

Concealer is a versatile staple in our beauty bag. When used correctly, it can brighten, correct, and rejuvenate for a lit-from-within, radiant complexion.

Incorporate these expert tips in your beauty routine to achieve an illuminated, yet natural-looking under-eye and your freshest face yet. By selecting the right concealer shade, preparing the under-eye area with an eye balm, blending with precision using a crisscross motion, and setting your look with translucent setting powder, you'll achieve a seamless, smooth finish that lasts all day. Illuminate your under-eye region and enhance your look with these valuable insights from professional makeup artists.

As originally reported by InStyle, discover the makeup secret that has Hailey Bieber and beauty enthusiasts raving - the Skin Mimetic Concealer. This hydrating, buildable formula delivers light-to-medium coverage with a luminous, skin-like finish, making it the perfect option for warm weather makeup looks. Packed with skin-loving ingredients, this concealer offers true-to-life shades for a flawless, natural complexion. Learn more about why Hailey Bieber loves this concealer and why it’s our go-to product for effortless, summer-ready makeup.

The Perfect Summer Concealer:

When it comes to warm weather makeup, light and breathable products are key. The Skin Mimetic Concealer is specifically designed to provide a lightweight feel while still offering buildable coverage. Its luminous finish gives your skin a natural, healthy glow that's perfect for the summer months.

Skin-Mimicking Pigments and Brightening Ingredients:

This innovative concealer boasts skin-mimicking pigments that effortlessly blend with your skin tone, ensuring a seamless match. The Skin Mimetic Concealer is available in a range of true-to-life shades, allowing you to find your perfect match effortlessly. Additionally, the inclusion of green coffee extract and caffeine helps brighten and tighten the delicate skin under your eyes, minimizing the appearance of dark circles.

Hailey Bieber's Shade of Choice:

The iconic Hailey Bieber swears by the Skin Mimetic Concealer in shade 3. In a recent TikTok tutorial, she showcased the product's application and ability to create a flawless complexion. Following in her footsteps, you too can achieve a fresh-faced, natural look by incorporating this shade concealer into your makeup routine.

Effortless Application and Seamless Blending:

MAKE's Skin Mimetic Concealer comes with a convenient doe-foot applicator, making it incredibly easy to use. With its tapered shape, you can conceal the hardest to reach places with precision. The smooth, creamy texture glides effortlessly onto the skin, blending seamlessly with foundation. Whether you're a makeup pro or a beginner, this user-friendly applicator ensures a flawless finish every time.

Versatile and Low-Maintenance:

The Skin Mimetic Concealer is the ideal companion for a fresh face look. Whether you're heading out for a casual brunch date or spending a relaxing day at the beach, this concealer effortlessly enhances your natural complexion. Its lightweight formula conceals, corrects, and hydrates, allowing your skin to breathe while providing just the right amount of coverage for a fresh and radiant complexion.

Crease-Proof and Long-Lasting:

One common concern with concealers is creasing and caking throughout the day. However, the Skin Mimetic Concealer boasts a crease-proof formula that remains smooth and even, ensuring your makeup looks flawless from morning to night. Say goodbye to touch-ups and hello to long-lasting coverage you can rely on.

Highly Praised by Makeup Lovers:

Elevate your beauty routine and achieve a flawless, natural complexion with Make Beauty's Skin Mimetic Concealer. Discover its radiance-boosting benefits and join the ranks of satisfied customers and makeup enthusiasts who simply can’t get enough.

With the seal of approval from Hailey Bieber and beauty enthusiasts alike, this lightweight concealer is a must-have for warm weather makeup looks. Its buildable coverage, luminous finish, and true-to-life shades make it perfect for creating natural, effortless canvas.

Thanks to TikTok, Taylor Swift’s ‘Lavender Haze,’ and the SS23 runways, purple is having a major moment in the beauty and fashion spheres. With beauty influencers sharing purple makeup tutorials and viral makeup challenges incorporating purple lip, eye, and cheek products, it’s safe to say purple has been popularized as an official beauty trend.

If you’re looking for an easy way to add a pop of fun to your makeup look, there’s a shade of purple for that. From plum to bright violet, purple makeup comes in a spectrum of hues and is universally flattering, making it an effortless – and creative – way to enhance your features.

For Your Cheeks: Brighten Up with Purple Blush

Purple blush has gone viral on TikTok! Beauty enthusiasts have been using various shades of purple to create a natural-looking flush that adds vibrancy and fun to their looks.

Incorporating purple blush into your everyday makeup routine can instantly elevate your glow. It brightens your eyes and enhances the natural pigment in your lips. This unexpected shade has earned a spot on our list of blush staples.

For a bold statement, pair a purple blush with a red lip. Here are our favorite purple blushes:

For Your Lips: Find the Right Hues and Undertones

With TikTok content creators and makeup artists incorporating lipsticks and glosses in shades like lilac and orchid in their everyday makeup routines, purple lip products have gained recent popularity too.

A purple lip can be easier to pull off than you might think. With a wide range of hues, undertones, and formulas, you can find the perfect shade to pair with your skin tone and makeup style. Try shades with red undertones like Mystic Mauve or Lilac Layer+ for a subtle look, or go bold with our Cream Supreme High Impact Lipstick in Ultraviolet.

Here are a few of our favorite purple lip products:

Violet Eyes and a Nude Lip: Enhance Your Eye Color with Purple Liner

A deep purple eyeliner is a great alternative to black or brown and can enhance both light and dark eye colors. Pair your purple liner with a nude lip to keep all focus on eyes. Here’s our favorite purple eyeliner and lip products with a pop of purple subtle enough to keep it neutral:

Adding a pop of purple to your makeup routine is a fun and easy way to switch things up. Whether you opt for a bold purple eye look or a more natural-looking flush on your cheeks, there are endless ways to incorporate this trend in your everyday makeup routine. With TikTok leading the way, it's clear that purple is here to stay.