We believe makeup should be like building-blocks for the everyday. A move away from the incessant fashion calendar and towards what we see as s l o w beauty: inspired by each individual and their own personal style.
MAKE encourages creative self-expression. It isn't about artistry. It's about being artful. Learning how to express yourself in a way that feels authentic and that makes you feel good. It’s about being confident in your own skin, no matter what you're wearing (or not wearing) on your face.
We believe there are no beauty rules. That each individual is driven by an artistic approach to their own personal reality. That it's beautiful to be inspired by your imagination. To be outspoken, intelligent, confident and un-self conscious.
Our beauty products are designed for personal experimentation with rich formulas and rare palettes in an unconventional range of colors, finishes and textures. The line is professionally formulated by our in-house labs and is extremely user-friendly, with transformative, multi-functional staples that can be applied as layers to give as much or as little impact as you feel like. Whether your look is the perfect no-makeup-makeup, a clean, modern minimal or a more pigmented finish is entirely up to you. We just want to help get you there.
MAKE is made in our hometown, New York City. It is paraben-free and never tested on animals. 10% of sales, are donated to the We See Beauty Foundation supporting women-led, worker-owned cooperative businesses across the Americas.