To me, MAKE has always been a brand ahead of its time. When it launched in 2013, it was one of the first beauty brands to communicate in a voice that felt human, celebrating community and individuality with authentic diversity and unique expression. I believe MAKE paved the way for so many brands we know and love today.
A year ago, when I was thinking about how MAKE should evolve into the future, it was important to me to bring through those aspects of the original brand DNA, while also creating a brand that would push us forward into the next chapter of what beauty means. For me, that means sustainability as the standard, utilizing cleaner and more effective ingredients, leaning into technology both in formulations and the digital experience, and playing with pigment again.
Meet the first wave of MAKE 2.0, a collection of utilitarian personal care essentials designed to work seamlessly into your daily routine. Partnering with biotech labs, our formulas utilize sustainable botanical materials, Lab Engineered Natural Ingredients (or L.E.N.I.) and skin-compatible synthetics that push beyond the concept of clean.
Many of you may be surprised that we are starting with skincare, but I believe beautiful skin lays the foundation for beautiful color. I promise color is on its way soon...I can’t imagine a future without it.