Doing the Least, Achieving the Most
From ‘Lazy Girl Meals’ to ‘Lazy Girl Showers,’ The ‘Lazy Girl’ lifestyle is all over TikTok, Instagram, and YouTube and makeup is no exception. We’ve seen many iterations of skin-forward, pared back makeup recently repopularized by the ‘Clean Girl’ aesthetic. With summer coming to an end, Lazy Girl Makeup feels more fitting than ever.
What is ‘Lazy Girl Makeup’?
‘Lazy Girl Makeup’ isn’t reserved for the self identified lazy girls among us – it’s about working harder, not smarter to accentuate your natural features with high performing, multi-purpose formulas. It’s not a full face, nor is it the infamous ‘no makeup makeup,’ which is more about looking effortlessly undone than it is about a simplified routine anyway.
Unlike ‘no makeup makeup,’ this skin-forward aesthetic amplifies your natural features in as few steps as possible. Our take on ‘Lazy Girl Makeup’ starts with a lineup of fail-proof products and the techniques to get the most out of them.
Whether you’re a maximalist or minimalist, we can agree there’s nothing better than multi-purpose products with bold payoff. Here are our staples and steps for a quick and easy routine guaranteed to yield big results when it comes to looking polished and put together.
The MAKE Take: Lazy Girl Makeup Routine
Step 1: Concealer
Concealer, the extremely versatile, essential item in our makeup bag, can be used to contour, highlight, spot-conceal and so much more. The skin-forward ‘Lazy Girl’ girl look is best achieved with a hydrating concealer used to spot-conceal blemishes, cover dark circles, and reduce redness, leaving the complexion looking fresh and natural. For this, we love the Skin Mimetic Concealer. Formulated with skin mimicking pigments, red algae and adenosine, this buildable, medium coverage concealer blends seamlessly into the skin to conceal and correct while hydrating and smoothing. To spot-conceal, dab onto blemishes and blend out using a damp beauty sponge or blending brush.
Step 2: Brow
From lifting the face and accentuating the eyes to adding definition and symmetry, strong brows play an undoubtedly important role in any makeup look. To enhance your natural arch and create sculpted, defined brows, start with Infinite Hold Sculpting Brow Gel and apply in short, upward strokes.
Both clear and tinted brow gels have their place, and Infinite Hold Sculpting Brow Gel is available in Clear and Cool Brown Tint for that reason. For those looking to achieve darker, fuller looking brows opt for Cool Brown Tint. With Infinite Hold Sculpting Brow Gel, it’s never been easier to achieve volume and dimension.
Step 3: Eye Stylo
Keep eyes subtle with a wash of creamy color. For this, we like The Eye Shaping Stylo, a versatile, 4-in-1 cream matte eye stick available in a range of neutrals that compliment all skin tones. Formulated with skin conditioning emollients and advanced film-forming polymers, its soft-matte finish blends onto lids and locks down for all-day color that lasts.
Apply all over the lid and blend with your fingertip or take it a step further and apply to creases and outer corners for low-effort sculpting and definition.
Step 4: Heat Stroke
Warm your complexion with our blush stick formulated to deliver pigment with a natural, skin-like finish. Infused with nourishing emollients and brown algae, Heat Stroke Dewy Gel Cheek Tint hydrates and plumps while delivering buildable coverage and a dewy finish. Available in eight universally flattering shades ranging from Coral Orange to Chocolate Brown, Heat Stroke is our go-to for a natural looking flush. Swipe directly onto cheeks and blend using fingertips, a sponge or brush. For an extra-diffused look, mix Heat Stroke with your favorite moisturizer on the backs of your hands, gently tap onto your cheeks, and blend.
Step 5: Mascara
Our ‘Lazy Girl Makeup’ routine wouldn’t be complete without a coat of Lash Prototype, our buildable, lash defining mascara. Lengthen, define and lift lashes in a single swipe.