barbiecore makeup trend

MAKE x Barbiecore

We don’t have to tell you that hot pink is *everywhere.* With the highly anticipated Barbie film premier, we’re currently obsessed with the color, and there’s no denying its impact on current makeup trends. Since hitting the fashion runways in 2022, the hue has enjoyed a hot minute in the spotlight, and according to a W Magazine article, ‘How to Wear Hot Pink Makeup, According to Experts,’ hot pink is here to stay.

While baby pink has long been associated with femininity, submissiveness, and girlhood, there’s something loud and a little bit subversive about hot pink, if not only for its unapologetically eye-catching quality. In 2023, pink is powerful, and the rise of hot pink represents a reclamation of the color in all its forms.

Here at MAKE, it’s no surprise that pink is dominating in fashion and beauty spheres. It’s a universally flattering color, after all. That’s why we've curated a selection of our favorite pink products below. Whether you're seeking a daring transformation or simply looking to incorporate a subtle pop of pink into your makeup routine, our modern formulas provide ultimate customization to suit your style.

Get The Barbiecore Makeup Look


Pink blush isn’t exactly new. Whether it evokes nostalgic memories of Barbie, your mom’s makeup from the 80s, or a rosy, winter skin, pink blush is making a stylish comeback, and there’s no better time to embrace its versatility. Current iterations of the glow-inducing blush feel especially modern and playful, and pink blush is the easiest way to lean into the Barbiecore trend.

Indulge in this season’s hottest flush with Heat Stroke Dewy Gel Cheek Tint in Stimulated, a universally flattering hot pink. Formulated with skin-enhancing pigments and ultra hydrating emollients, this innovative gel tint delivers vivid pigment with a dewy finish. As for the shade, don’t be intimidated by the highly pigmented bullet. Whether you use a brush, sponge, or fingertips, Heat Stroke can be diffused for buildable, customizable coverage thanks to its versatile formula.

For a natural, water-color flush, simply blend Heat Stroke and a pump of your favorite moisturizer on the backs of your hands. Next, dab onto cheeks with fingertips and buff out with a blending brush or sponge.

For extra dimension and amplified color, layer Heat Stroke with the Skin Mimetic Microsuede Blush. Apply to the apples of cheeks and upward towards temples with a fluffy brush. Infused with hydrating hyaluronic acid and replenishing ceramides, Skin Mimetic Microsuede Blush feels lightweight and silky smooth, making it the perfect powder formula for double blushing. For that Barbie glow, we recommend Fuschia Flush, a hot pink, or Cosmic, a rosy pink.


Our favorite way to incorporate Barbie pink is with a bold lip, particularly our Cream Supreme High Impact Lipstick in shade Fluorescence. Our long-wearing lipstick delivers vivid pigment with a creamy, glossy finish in a single swipe. What’s more, global makeup artist, Robin Black, has sung Cream Supreme’s praises. She recommends Fluorescence for an “editorial take on the current Barbiecore trend,” and we couldn’t agree more (Lieberman). Turn heads with this makeup artist approved electric pink.

If you're a fan of natural makeup, we've got the perfect addition to your beauty routine – our iconic, best-selling Serum Balm in Pink Cerise, a fuschia pink. Infused with a natural lip volumizing ingredient extracted from pomegranate flowers and enriched with liquified jojoba wax, our Serum Balm doubles as a nourishing conditioning treatment for your lips, keeping them soft and supple throughout the day while delivering a touch of pink to your pout.

For amplified color, try Serum Balm Intense in Pink Cerise+. Formulated with extra pigment, this serum lip treatment provides instant, glossy color while softening, smoothing and plumping lips.

  • lip serum lip serum swatch
  • barbiecore makeup trend


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