3 Ways To Wear The Pink Makeup Trend - MAKE Beauty
LABOR DAY SALE: SAVE 20% WHEN YOU USE CODE LD20 SAVE 20% WHEN YOU USE CODE LD20
pink makeup trend

Get The Look: Pretty In Pink

Roses are red, violets are blue, and this Valentine’s Day, we’re embracing pink too…

Whether you’re single, coupled up, or celebrating your best girls for Galentine’s, February 14th is the perfect excuse to indulge. And what better way to get into the spirit than with a festive makeup look?

While bright, Valentine’s red is tried and true, we’re feeling particularly drawn to soft, satiny shades of pink and vibrant, monochromatic eye looks. Call it demure, call cutesy, pink makeup is universally flattering and perfect for embracing the season of self-love.


3 Fresh Ways to Add Pink to Your Makeup Routine


Go Soft

For a subtle take on Valentine’s day makeup, we’re loving Multichromatic Eyeshadow in shade Gleam, which reads satiny and light on fair skin tones and rosy on deeper skin tones.



Go Bold


Love is in the air, and monochromatic eye looks are on our mood board.

The combination we can’t get enough of? Our Multichromatic Eyeshadow in shade Rover (magenta pink), with Liquid Line Eyeliner, our ultra precise, waterproof felt tip liner in shade Pink Star, for a perfectly pink Valentine’s Day eye that pops.




The Cheek


There’s something about a fresh flush that just feels right this time of year. Whether you're channeling a frost-bitten or *blushing*, our new Heatstroke Dew Gel Cheek Tint shades—Flare and Flushed—deliver the perfect warm rose and pinky nude flush.












  • pink makeup trend

    RELATED ARTICLES

    Y2K Fever Meets Mermaid Metallics: Summer’s Final Beauty Wave

    This summer has been full of early-aughts nostalgia, blending backyard barbecues and community pool days with Euro-trip inspiration and trends like “Dolphin Girl” and “Mermaid Eyes.” Think puka shell necklaces, hibiscus prints, a hint of glitter, and the aquatic energy of Blue Crush or Aquamarine. While we’re skipping the body glitter and concealer-nude lipstick, we’re embracing Y2K-inspired accents for lips and eyes and savoring the last days of summer with our favorite throwback beauty looks.

    read more

    This Just In: The New Neutrals

    This just in: The New Neutrals. Six all-new shades of our best-selling Multi-Chromatic Metal Reflecting Eyeshadow are here—same smooth, buildable texture, now in soft, luminous hues perfect for summer. From champagne to light blue, these dimensional neutrals are made to blend, layer, and play.

    read more

    The Best Overnight Lip Mask for Dry Winter Lips

    Whether cracked, chapped, or simply dull, dry lips can be uncomfortable and unsightly. Fortunately, with the right care, they’re easy to keep smooth and hydrated. Our hero right now is Lip Reset, MAKE’s overnight lip mask that’s as effective as it is indulgent. This deeply hydrating, occlusive formula transforms dry, flaky lips with intense moisture and a boost of suppleness. Use it as a leave-on treatment at night or as a daytime lip balm for continuous hydration, nourishment, and a healthier-looking pout. 

    read more