After having purchase many mascaras from different cosmetic lines, the vast majority from high end stores, I consider this mascara as the best of all I used. Perfect consistency, easy to apply on the lower lashes, without any smudge or flaking for at least 10 hrs, intense color and without becoming dry on the lashes.
The proof I appreciate it so much is that, after a week of using it I went and purchase a back-up.
Yes, it is a matter of preference and it is the mascara that I prefer over any other ones.