Even in sun-soaked Los Angeles, the arrival of fall is unmistakable, with a distinct back-to-school energy in the air signaling a shift in our beauty routines. The fall/winter runways have spoken, and right on cue, we’re transitioning from bright, sun-kissed hues to tried-and-true autumn staples that capture the cooler, moodier vibe of the season.
As we move away from heat-proof, bronzy makeup, we're embracing deeper tones, bold lip-focused looks, and shedding prescriptive beauty rules for brows.
Berry Is Back
Fall is synonymous with bold, dark lips. Call it burgundy, berry, crimson, or oxblood – ‘wine-stained’ lips make their annual orbit for good reason.
By September, we're more than ready to embrace moodier, richer hues. As primary red takes over everything this year, dark reds feel like fall’s answer to the trend—chic, elevated, and perfectly attuned to the new season.
When it comes to your fall lip, there’s no need to reinvent the wheel. Whether you prefer a bold, defined bordeaux or a soft, just-bitten look, it all depends on your formula and application. Start by priming your lips with Inner Tube Plumping Lip Treatment. This not only locks in hydration but also ensures whatever color you apply next will glide on easily. And the plumping effect – Chef’s kiss!
For color, we recommend MAKE’s Cream Supreme High Impact Lipstick. Its concentrated pigments and emollient-rich formula deliver vivid, long-lasting color with a creamy, glossy finish. Try Regenerate for a deep berry hue, or opt for Parallel Universe if you’re after a vampy, burgundy purple.
Lava-Toned Lips
Summer is all about heat-proofing our makeup and keeping things fresh, but as the temperatures drop, it feels like an invitation to experiment with more dramatic makeup.
While lips as a focal point isn't exactly new, there's something fresh about a vibrant red lip paired with a clean, neutral complexion and minimal eye makeup. At the Dries Van Noten Autumn/Winter 2024/25 Women’s Show, lava-toned lipstick and bare skin stole the spotlight—a surprisingly low-effort way to make a statement that feels polished yet cool.
Though wine-stained lips will always have their moment, the early weeks of fall are prime for brighter, punchier hues. Our top pick: Cream Supreme in Infrared, the perfect orange-red for adjusting to these all too early sunsets.
The Sabrina Effect
We take inspiration from many places, and this fall, one of those places just so happens to be Sabrina Carpenter’s look on ‘Short n’ Sweet.’ And we can’t be the only ones taking notice of her spiced lip and pink ‘I’m Cold!’ flush.
Since its late August debut, we expect to see many takes on this sweet-yet-sultry combo. To recreate Sabrina’s look, we’re reaching for MAKE’s Skin Mimetic Microsuede Powder Blush in Cosmic. For the lip that’s warm, rosy, and a little bit spiced, line lips with your favorite toasty brown lip liner and top with Cream Supreme Lipstick in Equilibrium, the perfect rosy nude.
The Interchangeable Brow
The ‘90s told us to pluck, the late aughts told us to arch, but today’s beauty landscape has declared a new rule: there are no rules. In recent years, we've embraced our natural arches. On runways,TikTok, and Instagram, both 1920s pencil-thin brows and bold, feathered looks have taken the stage, signaling a state of brow neutrality. Wear them defined, feathered, or dimensional – the only limits are the products you choose to play with, which is why MAKE’s Infinite Brow Nano Pencil tops our list of makeup staples right now. The ultra-precise, micro brow pencil boasts the finest tip for precise control and thin, hairlike strokes – for natural-looking brows, no matter your desired shape.
