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Whether you’re single, coupled up, or celebrating your best girls for Galentine’s, February 14th is the perfect excuse to indulge. And what better way to get into the spirit than with a festive makeup look? While bright, Valentine’s red is tried and true, we’re feeling particularly drawn to soft, satiny shades of pink and vibrant, monochromatic eye looks. Call it demure, call cutesy, pink makeup is universally flattering and perfect for embracing the season of self-love.

An office filled with beauty enthusiasts is the ultimate spot for skincare and makeup recommendations. From testing trial formulas months before their launch to sharing the latest PR kits like schoolyard secrets, the team at MAKE Beauty has a wealth of knowledge on products that truly deliver. Read on for a list of our industry-approved MAKE favorites. 

Fall is synonymous with bold, dark lips. Call it burgundy, berry, crimson, or oxblood – ‘wine-stained’ lips make their annual orbit for good reason. By September, we're more than ready to embrace moodier, richer hues. As primary red takes over everything this year, dark reds feel like fall’s answer to the trend—chic, elevated, and perfectly attuned to the new season.

Pomegranate makeup is the elevated version of this summer’s dewy blush trends. It feels fresh, and radiant but with a slightly darker red/berry blush and a few faux freckles as a nod to the tart, seed-packed fruit.