Spotted: our Skin Mimetic Concealer being used by none other than the Hailey Bieber in her latest GRWM on Tiktok. A favorite in her concealer rotation, our Skin Mimetic Concealer is long-wearing, with medium, buildable...

In 2023, we saw many micro-beauty trends (Latte Makeup & Strawberry Girl Makeup) that called for experimentation with new color stories, new application techniques and a whole lot of fun. Now that it’s the new year, we...

For many of us, office parties, family gatherings and the year’s end give reason to be more playful and overt in our presentation than we are throughout the year. Needless to say, our favorite way...

While attempting a dark lip can be intimidating, it doesn’t have to be. From plummy purples to rich burgundies and black, the look is less vampy and more festive. Whether you go grunge or editorial,...

Dense or fluffy? Flat or round? We know how confusing it can be to build an arsenal of makeup tools, and that’s why we’ve eliminated the guesswork with three essential brushes designed for targeted application...

Lip contouring is a makeup technique that uses soft shadows to add depth and volume, making lips look fuller. Unlike face contour, lip contour is used to introduce dimensionality and softly enhance your natural lip...

Precision contour refers to the delicate application of *small* amounts of contour. Thus, following the natural contours of your face and blending to avoid stark lines are key. With precision contour, the goal is to...

At first glance, contouring and bronzing may seem similar, but in reality, these makeup techniques play two distinctive roles: contour is all about sculpting and defining your features, while bronzer adds a natural warmth to...

Before the dewy skin trend, mattifying powders, oil-absorbing foundations, and blotting papers were all the rage. Arguably one of the most influential beauty trends, the dewy skin aesthetic has inspired many of the glow-inducing products...