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The Logbook

Meet Serum Balm Intense: A Highly Pigmented Version of Our Best Selling Lip Serum

Meet Serum Balm Intense, a hydrating lip serum that looks like lipstick but wears like a balm. Serum Balm Intense offers a bold pigment with a glossy sheen that is never sticky. The large, plush doe-foot applicator guarantees precise application, coating the lips with richly saturated color in a single swipe. With 11 meticulously crafted shades ranging from subtle nudes to bold statement colors, there’s an option for any occasion.
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MAKE x Barbiecore

Here at MAKE, it’s no surprise that pink is dominating in fashion and beauty spheres. It’s a universally flattering color, after all. That’s why we've curated a selection of our favorite pink products below. Whether you're seeking a daring transformation or simply looking to incorporate a subtle pop of pink into your makeup routine, our modern formulas provide ultimate customization to suit your style.

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Summer 2023 Makeup Trends

Summer is officially in full swing, and we can’t think of a better time to explore *all* the current makeup trends. This time of year, we swap powder and full-coverage products for dewier, light-weight formulas, and tried and true makeup looks for playful makeup trends, like bright lips and bold cheeks. Whether you're into a timeless, sun-kissed glow or craving a pop of vibrant color, there's an abundance of exciting options to explore this season.

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Light Liner: Better Than White Eyeliner

A light-colored liner is the perfect alternative to white for subtly enhancing eyes and achieving a “wide awake” effect. Whether you’re pairing your light liner with a bold eyeshadow, highlighting inner corners, or simply swiping onto your waterline, using a light-colored eyeliner is a versatile way to create the illusion of bigger eyes.

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Tightlining and Eye Contouring for Soft Definition

Tightlining and eye contouring are two fool-proof eye makeup techniques for enhancing and defining eyes. While tightlining, lining the upper waterline, brings out the lash line, eye contouring, the art of accentuating the natural shadows and highlights of the eye area, adds depth and dimension. When combined, these two makeup-artist-approved techniques simply can’t be beat.

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How To Contour Eyes

We created our multi-use Eye Shaping Stylo with precision in mind, so you can contour tight corners with ease. Subtly sculpt and enhance your eyes, or achieve a dramatic change with this versatile stylo that can be worn alone or layered for ultimate customization.
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A Pop of Color with Makeup Artist Jkissa

On Episode 2 of 'Makeup With Friends', makeup artist Jkissa shows Carrie Barber how to achieve her signature look: clean skin with a pop of color.
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