Tightlining and eye contouring are two fool-proof eye makeup techniques for enhancing and defining eyes. While tightlining, lining the upper waterline, brings out the lash line, eye contouring, the art of accentuating the natural shadows...

We created our multi-use Eye Shaping Stylo with precision in mind, so you can contour tight corners with ease. Subtly sculpt and enhance your eyes, or achieve a dramatic change with this versatile stylo that can be...

On Episode 2 of 'Makeup With Friends', makeup artist Jkissa shows Carrie Barber how to achieve her signature look: clean skin with a pop of color.

Elevate your makeup game and achieve a flawless under-eye with our expert tips for mastering the art of concealer application. From selecting the perfect concealer shade to blending techniques for a natural-looking, radiant finish, these...

Thanks to TikTok, Taylor Swift’s ‘Lavender Haze,’ and the SS23 runways, purple is having a major moment in the beauty and fashion spheres. If you’re looking for an easy way to add a pop of...

The transition to summer calls for updated makeup and skincare routines that reflect emerging trends and changing needs of our skin. From fresh-faced skin to bold pouts and flushed cheeks, there are a variety of...

Welcome to the first episode of Makeup With Friends! In this episode, celebrity makeup artist Michael Ashton (known for his iconic eyeliner on celebs like Adele) shared that he loves the Continuum gel eyeliner for the modern...

Planning the perfect New Year’s Eve can be stressful enough. From figuring out where to go, what to do and what to wear, the possibilities are endless. Luckily your makeup can be simple and stunning...

Three of the biggest color trends right now are bold red, bright pink and rich berry. And they’re all available in our best-selling Serum Balm Intense. Add a dose of this season’s hottest hues to...