The Logbook

The “boyfriend blush” application is a natural flush of color that sits lower on the cheek. It’s fresh, natural and meant to look as if you’ve just been outside for a brisk walk. It’s also flattering on everyone because you’re recreating a look that naturally occurs in your complexion. I can hear all my Rosacea girls now…’But I have spent years covering up my rosacea’ or ‘I avoid any and all blush trends that involve red/pink tones.’ Well…this may be the blush trend for you.

Introducing Liquid Line Waterproof Felt-Tip Eyeliner, our ultra-precise, high impact liquid eyeliner designed to help you achieve the perfect wing or bold graphic look, no matter your skill level.

If your everyday schedule means that you’re constantly on-the-go, running from work meetings to post-work happy hours, or a date night, and don’t have time to go home and re-do your makeup, we get it. Lucky for you, we have the easiest step-by-step guide on how to elevate your eye makeup look from daytime to nighttime. Throw these products in your purse and give yourself 10 minutes to freshen up, and you’ll be ready for your nighttime plans in no time. 

Spotted: our Skin Mimetic Concealer being used by none other than the Hailey Bieber in her latest GRWM on Tiktok. A favorite in her concealer rotation, our Skin Mimetic Concealer is long-wearing, with medium, buildable coverage that melts into skin giving the complexion a perfected, radiant appearance.

For many of us, office parties, family gatherings and the year’s end give reason to be more playful and overt in our presentation than we are throughout the year. Needless to say, our favorite way to channel the festive spirit is with a holiday makeup look. For those seeking holiday party makeup inspiration, look no further than founder and creative director of MAKE Beauty, Carrie Barber, for a lip and cheek look sure to stand out at your next soirée (or Home Alone screening).