A light-colored liner is the perfect alternative to white for subtly enhancing eyes and achieving a “wide awake” effect. Whether you’re pairing your light liner with a bold eyeshadow, highlighting inner corners, or simply swiping...

"I was asked in a recent 'Ask Me Anything' what my top 5 favorite MAKE products are, and while I find that question hard to answer, there are a few I use almost everyday. I...

Tightlining and eye contouring are two fool-proof eye makeup techniques for enhancing and defining eyes. While tightlining, lining the upper waterline, brings out the lash line, eye contouring, the art of accentuating the natural shadows...

We created our multi-use Eye Shaping Stylo with precision in mind, so you can contour tight corners with ease. Subtly sculpt and enhance your eyes, or achieve a dramatic change with this versatile stylo that can be...

On Episode 2 of 'Makeup With Friends', makeup artist Jkissa shows Carrie Barber how to achieve her signature look: clean skin with a pop of color.

Elevate your makeup game and achieve a flawless under-eye with our expert tips for mastering the art of concealer application. From selecting the perfect concealer shade to blending techniques for a natural-looking, radiant finish, these...

Our Hydrascape reverse, water-in-oil emulsion is specially formulated with vegan ceramides, concentrated phytosterols, and fermented aloe to deliver instant, long-lasting hydration for visibly plump, glowing skin.

Thanks to TikTok, Taylor Swift’s ‘Lavender Haze,’ and the SS23 runways, purple is having a major moment in the beauty and fashion spheres. If you’re looking for an easy way to add a pop of...

The transition to summer calls for updated makeup and skincare routines that reflect emerging trends and changing needs of our skin. From fresh-faced skin to bold pouts and flushed cheeks, there are a variety of...