Our best-selling brow gel & tint, now with extra hold. Infinite Sculpting Brow Gel is formulated with advanced polymers to sculpt, set, define and hold hairs in place for dimensional, feathered brows that last all...

Achieving fresh, wide-awake eyes requires the right techniques and products. The transformative power of makeup is no secret to us, and with a little help from our brightening, blurring concealer and setting powder, you can...

‘Strawberry Makeup’ is as cute and fun as it sounds. A dewy makeup look that emphasizes strawberry-toned cheeks against clean skin, a glossy pink or red lip, and ideally some playful freckles (real or faux)....

Meet Serum Balm Intense, a hydrating lip serum that looks like lipstick but wears like a balm. Serum Balm Intense offers a bold pigment with a glossy sheen that is never sticky. The large, plush doe-foot...

If you’ve been on TikTok or Instagram recently, you’re likely familiar with the viral 'Latte Makeup’ concept. This trend is all about minimal complexion coverage, warm neutral tones, and a glowing effortless finish. It’s super...

“When I created Heat Stroke, I wanted a cheek product that delivered high impact color but could easily be diffused for a subtle, natural looking flush. Heat Stroke’s uniqueness lies in its formulation – hydrators...

In the latest episode of 'Makeup With Friends,’ we're thrilled to have celebrity makeup artist and friend of the brand, Hailey Hoff, join our creative director, Carrie Barber. Known for her signature "hot girl makeup"...

Here at MAKE, it’s no surprise that pink is dominating in fashion and beauty spheres. It’s a universally flattering color, after all. That’s why we've curated a selection of our favorite pink products below. Whether...

Summer is officially in full swing, and we can’t think of a better time to explore *all* the current makeup trends. This time of year, we swap powder and full-coverage products for dewier, light-weight formulas,...